Bear Brand Choco Game

            This commercial produced by Nestle lasts for 30 seconds. It is very catchy since it used a cute jingle song with lyrics “Choco na gatas na choco na may ice? Gatas na choco na gatas na may ice! Bear Brand Choco na gatas na may ice. Ang sarap ng Bear Brand na choco na may ice!” that harmoniously rhyme with each other.

            The commercial started to show children who are feeling very warm since its summer season then a lady; probably their mother suddenly appeared with the product saying that it’s time for Bear Brand Choco. It was then followed by a girl singing the jingle and was first joined by a boy then two other children singing the jingle continuously. At the end of the commercial was shown that consumers, upon availing the product will get a free ice shaker which was featured in the commercial.

            The technique used in this campaign was through magic ingredients. It was featured in the product that Bear Brand is not just containing milk but also chocolate that children will surely love. The commercial was able to get the attention and attract the interest of the viewers with the use of jingle that is repeatedly sung by the kids in commercial. The tagline which was “Sarap pag may ice” also help in persuading the consumers to try their product with ice which is perfect during hot seasons.

            The media vehicles used in this commercial are through television and internet like the social networking sites and Youtube to be able to reach a larger number of audience.

            

Nesfruita Dalandan

            This commercial has duration of 31 seconds and was produced by Nestle. The commercial was very catchy for it used the famous family of Team Krammer particularly Chesca and daughter Kendra. It started with Chesca asking Kendra if she wanted to taste a green orange. Then Kendra looking so shocked answered: “Green orange, for real?” next thing that happened is that they showed the product with its packaging.

            The commercial used testimonials in a way of celebrity endorsement as their technique as it managed to hire the famous family of Team Krammer to attract and encourage it consumers especially mothers who have the buying power and decision over what product to choose. The commercial was also able to attract the attention and interest of its target audience with the use of words like “discover what’s real” as their tagline that is very matched to the song they used. I can say that this commercial is effective first with the jingle which is very catchy and makes the listeners undergo the LSS or the “last song syndrome” with the line “dan-dan-dan, dalandan”.

            The medium used in this commercial is through television and internet by uploading this commercial in social networking sites and Youtube to reach larger target audience and attract them with the product.

Nido 3+ Bright

            This commercial produced by Nestle lasts for 31 seconds and was first published on June 26, 2012. The commercial’s shooting location was in a beach and it started with a cute little girl running to her mom asking what she is holding. The mother then replied that it was a shell she found in the shore that the child can use as her mom’s skirt. With the girl’s curiosity, she wanted to find for herself so she asked her mom if she can. Luckily, her mother allowed her.

            In this commercial it showed that as parents, if you will allow your child to do things or experience outdoor activities, that’s the time they will learn the best things in life. And with the product, parents are rest assured that their children are safe and protected from unnecessary things they can acquire from doing activities outside. The commercial was delivered through magic ingredients as it presented certain things that were present in the product to attract more consumers which are the mothers who are responsible in choosing the best milk for their children but is also cost efficient and effective.

            I think this advertisement is effective because it was able to attract attention and interest of its target audience with the use of emotion and words like “When you say yes, that’s when she learns best” which changes the perception of many moms to let their children experience things or activities outside because that’s where they will learn and experience the best things in life. Also with television and internet as the medium used in this commercial, it reached a larger number of audience and encourage or persuade them with the product and its message.

Biogesic

This commercial lasts for 33 seconds and was produced by Unilab. Biogesic is a known medicine for headache and the best celebrity associated with it is John Llyod Cruz who’s always saying “Ingat” at the end of the commercial.

As I watched this advertisement, I noticed that it attracted people’s attention and interest first by the way they deliver their message and with the words they used. As the message says that all medicines are effective, but not all are safe. It somehow used fear appeal to get people’s attention and make them think about their preferred medicines whenever they have head ache or back pain. The advertising technique used by this campaign is through logical appeal which convinces people that they have made the right choice because Biogesic is not just effective but also safe to everyone.

Its target audience is mainly all people who suffers headache or any pain particularly employees who had a lot of things to do or elderly people who are more likely to experience different kinds of pain. But with certain circumstances that they have, some medicines may not be safe in their health conditions.

I think this advertisement is effective because it made people think twice on deciding which medicine to take: the effective one or the one that is also effective but is proven safe for any health conditions or circumstances?

The medium used in this campaign is through television and internet to reach their target market. Social networking sites also helped in reaching a broader audience and persuade them about the product.

Bench’s Love all Kinds of Love

            

This advertisement campaign from Bench Philippines is produced by the team of Paolo Lorenzana and Raymond Ang and was posted on February 11, 2015, just a few days before Valentine’s Day. It is showcasing different kinds of love from grandmother Gloria Romero to her grandson Chris Gutierrez, lovers Solenn Heusaff and Nico Bolzico, creative director Vince Uy with his boyfriend Nino Gaddi and Ana Paredes with girlfriend Carla Peña. These happy couples are seen in the billboard along EDSA Guadalupe and have received different praises and comments. But not everyone seemed to like the said campaign and its message so they painted the hands of the two gay lovers which made it more controversial.

            

The message of this campaign is for people to be open of the LGBT Community and that love is always free and equal. That’s why these gay couples are proud to be part the campaign to change people’s mindset that it’s now time to LOVE ALL KINDS OF LOVE that same sex relationships are the same and important as the love between family and heterosexuals. On the other hand, the advertising technique used in this campaign is by means of propaganda as it makes an appeal to emotions and persuades people of the same sex relationship. It also uses the influence of the models that are much known in our country.

This advertisement of Bench is very powerful as it used the influence of the models that are very well known. It is also effective as it captured the attention of many people especially with the painted hands of two gay couples that gained many criticisms. And also the thought that the billboard is located in one of the busiest and most congested places in our country, EDSA, that a lot of people can see it. Also, I can say that based on the four qualities that make up a good advertisement, Bench’s campaign is really attractive and interesting with its slogan of “Love all Kinds of Love”.

The medium used is through print advertisement like billboard that is located in EDSA and also in the social networking sites to reach a larger audience and inform them about the campaign’s message.

McDonald’s Commercial: Selfie Lolo

           

This thirty seconds commercial is produced by Leo Burnett and it was first aired on July 28, 2014. It started with the two old men having a conversation about their recent run at the store. One man said that they may have taken 2k this time. Then Lolo Gusting suddenly interrupted with a stick that looks like a cane. So the two old men teased him of having arthritis letting Lolo Gusting reveal the stick which happens to be a monopod then takes a Selfie with an elderly woman on the next table and his friends looking so shocked as they say “gayuma, hindi rayuma” when they saw Lolo Gusting sitting together with the lady.

            As I watched this commercial I realized that Selfie is not just for young generation and that the old ones can also pull it off. It just proves that there are no limitations or boundaries when it comes to being creative and technology. The strategy used in this commercial is very powerful as it leaves a mark in our minds thinking that our elderly can also do things that our generation can do. It is also very relatable with the use of new technology like the phone and the monopod plus the Selfie which is very common among teenagers. In addition to that, when Lolo Gusting sat with the lady leaving his friends shocked and said “gayuma, hindi rayuma” was very popular among man in making “diskarte” or strategies on how to please ladies. I think, the only thing that this commercial can improve is by focusing Lolo Gusting and the lady eating together the product at the end of the commercial to make the phrase catchier.

            The medium used in this commercial is through television to reach a broader audience but social networking sites and Youtube also helped in informing and persuading people in buying and patronizing McDonald’s products especially with its affordable price of Php 25.00 for their McSavers meal.

                       

           Reference:

McDonald's 2014 Commercial: Lolo Selfie

 https://www.youtube.com/watch?v=QuKWEkG6sF0

Chuckie Buddy Nestle

            This commercial is a minute long and it tackles about a mother’s love to his son. Of all the chocolate drinks, Nestle Chuckie is considered as one of the most enjoying to drink beverage brand among Filipino kids today. It is packed with sterilized high grade chocolate milk that is fortified with CALCI-N that makes the bones stronger. With its chocolate flavor that kids surely love, it won’t be possible for the product to capture the attention of every child. In addition to that the mascot or the main character which is the cow that portrays the statement, my one and only chocolatey buddy, adds value to the commercial and help them encourage kids to like the product more and upon availing the said product, there is an activity included in its packaging wherein they can do it with their moms upon finishing the drink.

            Based on what I’ve seen in the past commercials of Chuckie, I noticed that it always targets the young ones as their audience not until this time that they have not only targeted  the kids as their audience but also the parents particularly mothers who have the capacity or decision on buying the product. This commercial also showed that a mother will do anything and everything just to make her little one happy. Be with her kid and make those small things her kid wants that even we as kids don’t see a mother’s effort and sacrifices just to make us happy; they will still continue to do those things because they love us. And as the end of this commercial says, “Minsan lang silang bata, sabayan mo na”. Children should always be raised by their parents the way the commercial has shown because soon enough, they will grow, become adults and have their own families too. That’s why parents should be focusing on their children, give them the attention they needed and spend quality time with them.

            The way the commercial have strategized their message seems very effective and heart melting. They made a way on how to catch the attention of their target audience that’s why they come up with an adaptation of the song entitled She’s Always a Woman to Me by Billy Joel that will surely leave a mark to every viewer’s heart whenever they see or hear it for it is very touching as it shows a mother’s love to her child. The storyboard is also a plus factor that even though the characters doesn’t have a dialogue, the creators of this commercial make it effective to the viewers to see that a no love can ever replace a mother’s love with all the sacrifices and hardships they went through for the sake of their children’s happiness. Also the phrase” minsan lang sila bata, sabayan mo na” leaves their target audience a reminder that parents should be responsible of the growth stage of their children and be with them all the time.

            On the other hand, the medium of this commercial is through television but it can also be seen on different social networking sites especially Facebook or in Youtube. It is not that easy to think of ways on how to improve the commercial because for me even though the commercial is just a minute long, it seems great, catchy and very effective.