Nesfruita Dalandan

            This commercial has duration of 31 seconds and was produced by Nestle. The commercial was very catchy for it used the famous family of Team Krammer particularly Chesca and daughter Kendra. It started with Chesca asking Kendra if she wanted to taste a green orange. Then Kendra looking so shocked answered: “Green orange, for real?” next thing that happened is that they showed the product with its packaging.

            The commercial used testimonials in a way of celebrity endorsement as their technique as it managed to hire the famous family of Team Krammer to attract and encourage it consumers especially mothers who have the buying power and decision over what product to choose. The commercial was also able to attract the attention and interest of its target audience with the use of words like “discover what’s real” as their tagline that is very matched to the song they used. I can say that this commercial is effective first with the jingle which is very catchy and makes the listeners undergo the LSS or the “last song syndrome” with the line “dan-dan-dan, dalandan”.

            The medium used in this commercial is through television and internet by uploading this commercial in social networking sites and Youtube to reach larger target audience and attract them with the product.