McDonald’s Commercial: Selfie Lolo
This thirty seconds commercial is
produced by Leo Burnett and it was first aired on July 28, 2014. It started
with the two old men having a conversation about their recent run at the store.
One man said that they may have taken 2k this time. Then Lolo Gusting suddenly interrupted
with a stick that looks like a cane. So the two old men teased him of having
arthritis letting Lolo Gusting reveal the stick which happens to be a monopod
then takes a Selfie with an elderly woman on the next table and his friends
looking so shocked as they say “gayuma, hindi rayuma” when they saw Lolo
Gusting sitting together with the lady.
As
I watched this commercial I realized that Selfie is not just for young generation
and that the old ones can also pull it off. It just proves that there are no
limitations or boundaries when it comes to being creative and technology. The strategy
used in this commercial is very powerful as it leaves a mark in our minds
thinking that our elderly can also do things that our generation can do. It is
also very relatable with the use of new technology like the phone and the monopod
plus the Selfie which is very common among teenagers. In addition to that, when
Lolo Gusting sat with the lady leaving his friends shocked and said “gayuma,
hindi rayuma” was very popular among man in making “diskarte” or strategies on
how to please ladies. I think, the only thing that this commercial can improve
is by focusing Lolo Gusting and the lady eating together the product at the end
of the commercial to make the phrase catchier.
The
medium used in this commercial is through television to reach a broader
audience but social networking sites and Youtube also helped in informing and persuading
people in buying and patronizing McDonald’s products especially with its
affordable price of Php 25.00 for their McSavers meal.
Reference:
McDonald's 2014 Commercial: Lolo Selfie
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