Biogesic

This commercial lasts for 33 seconds and was produced by Unilab. Biogesic is a known medicine for headache and the best celebrity associated with it is John Llyod Cruz who’s always saying “Ingat” at the end of the commercial.

As I watched this advertisement, I noticed that it attracted people’s attention and interest first by the way they deliver their message and with the words they used. As the message says that all medicines are effective, but not all are safe. It somehow used fear appeal to get people’s attention and make them think about their preferred medicines whenever they have head ache or back pain. The advertising technique used by this campaign is through logical appeal which convinces people that they have made the right choice because Biogesic is not just effective but also safe to everyone.

Its target audience is mainly all people who suffers headache or any pain particularly employees who had a lot of things to do or elderly people who are more likely to experience different kinds of pain. But with certain circumstances that they have, some medicines may not be safe in their health conditions.

I think this advertisement is effective because it made people think twice on deciding which medicine to take: the effective one or the one that is also effective but is proven safe for any health conditions or circumstances?

The medium used in this campaign is through television and internet to reach their target market. Social networking sites also helped in reaching a broader audience and persuade them about the product.