Chuckie Buddy Nestle

            This commercial is a minute long and it tackles about a mother’s love to his son. Of all the chocolate drinks, Nestle Chuckie is considered as one of the most enjoying to drink beverage brand among Filipino kids today. It is packed with sterilized high grade chocolate milk that is fortified with CALCI-N that makes the bones stronger. With its chocolate flavor that kids surely love, it won’t be possible for the product to capture the attention of every child. In addition to that the mascot or the main character which is the cow that portrays the statement, my one and only chocolatey buddy, adds value to the commercial and help them encourage kids to like the product more and upon availing the said product, there is an activity included in its packaging wherein they can do it with their moms upon finishing the drink.

            Based on what I’ve seen in the past commercials of Chuckie, I noticed that it always targets the young ones as their audience not until this time that they have not only targeted  the kids as their audience but also the parents particularly mothers who have the capacity or decision on buying the product. This commercial also showed that a mother will do anything and everything just to make her little one happy. Be with her kid and make those small things her kid wants that even we as kids don’t see a mother’s effort and sacrifices just to make us happy; they will still continue to do those things because they love us. And as the end of this commercial says, “Minsan lang silang bata, sabayan mo na”. Children should always be raised by their parents the way the commercial has shown because soon enough, they will grow, become adults and have their own families too. That’s why parents should be focusing on their children, give them the attention they needed and spend quality time with them.

            The way the commercial have strategized their message seems very effective and heart melting. They made a way on how to catch the attention of their target audience that’s why they come up with an adaptation of the song entitled She’s Always a Woman to Me by Billy Joel that will surely leave a mark to every viewer’s heart whenever they see or hear it for it is very touching as it shows a mother’s love to her child. The storyboard is also a plus factor that even though the characters doesn’t have a dialogue, the creators of this commercial make it effective to the viewers to see that a no love can ever replace a mother’s love with all the sacrifices and hardships they went through for the sake of their children’s happiness. Also the phrase” minsan lang sila bata, sabayan mo na” leaves their target audience a reminder that parents should be responsible of the growth stage of their children and be with them all the time.

            On the other hand, the medium of this commercial is through television but it can also be seen on different social networking sites especially Facebook or in Youtube. It is not that easy to think of ways on how to improve the commercial because for me even though the commercial is just a minute long, it seems great, catchy and very effective.