Nido 3+ Bright

            This commercial produced by Nestle lasts for 31 seconds and was first published on June 26, 2012. The commercial’s shooting location was in a beach and it started with a cute little girl running to her mom asking what she is holding. The mother then replied that it was a shell she found in the shore that the child can use as her mom’s skirt. With the girl’s curiosity, she wanted to find for herself so she asked her mom if she can. Luckily, her mother allowed her.

            In this commercial it showed that as parents, if you will allow your child to do things or experience outdoor activities, that’s the time they will learn the best things in life. And with the product, parents are rest assured that their children are safe and protected from unnecessary things they can acquire from doing activities outside. The commercial was delivered through magic ingredients as it presented certain things that were present in the product to attract more consumers which are the mothers who are responsible in choosing the best milk for their children but is also cost efficient and effective.

            I think this advertisement is effective because it was able to attract attention and interest of its target audience with the use of emotion and words like “When you say yes, that’s when she learns best” which changes the perception of many moms to let their children experience things or activities outside because that’s where they will learn and experience the best things in life. Also with television and internet as the medium used in this commercial, it reached a larger number of audience and encourage or persuade them with the product and its message.