Bear Brand Choco Game

            This commercial produced by Nestle lasts for 30 seconds. It is very catchy since it used a cute jingle song with lyrics “Choco na gatas na choco na may ice? Gatas na choco na gatas na may ice! Bear Brand Choco na gatas na may ice. Ang sarap ng Bear Brand na choco na may ice!” that harmoniously rhyme with each other.

            The commercial started to show children who are feeling very warm since its summer season then a lady; probably their mother suddenly appeared with the product saying that it’s time for Bear Brand Choco. It was then followed by a girl singing the jingle and was first joined by a boy then two other children singing the jingle continuously. At the end of the commercial was shown that consumers, upon availing the product will get a free ice shaker which was featured in the commercial.

            The technique used in this campaign was through magic ingredients. It was featured in the product that Bear Brand is not just containing milk but also chocolate that children will surely love. The commercial was able to get the attention and attract the interest of the viewers with the use of jingle that is repeatedly sung by the kids in commercial. The tagline which was “Sarap pag may ice” also help in persuading the consumers to try their product with ice which is perfect during hot seasons.

            The media vehicles used in this commercial are through television and internet like the social networking sites and Youtube to be able to reach a larger number of audience.